A word’s denotation is its dictionary definition.
A word can also make people feel or think a certain way. These feelings and ideas are the connotations of a word. Words with the same meaning can have different “shades of meaning”—that is, they can be understood differently.
Positive connotation: Being on the track team has made Alan slender and lean . (attractively thin)
Neutral connotation: Being on the track team has made Alan thin .
Negative connotation: Being on the track team has made Alan skinny and scrawny . (unattractively thin).
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